Driving Revenue Growth Through App Revamp, Personalization, Analytics, and Community

Client Overview

RecoBee, is an AI-powered app that  rescues you from the “What to Watch” dilemma. By understanding your unique taste, RecoBee curates a personalized list of TV shows, movies, anime, documentaries, and more that you’ll actually love. You can also rate and review your favorites, follow trusted critics, and stay updated on the latest buzz – all within one app.

Problem Statement

Even as the app successfully helped users escape endless scrolling and discover quality content, the team sought to elevate the overall user experience. Their ambitious plan included revamping the app’s UI, implementing a monetization strategy with both free and premium tiers, and introducing innovative features like a reward-based referral program and personalized profile analytics. However, this strategy undertaking posed a series of challenges:

• App Monetisation Models – To fuel continued growth and elevate its service offerings, RecoBee embarked on a strategic shift towards monetization, exploring ways to generate sustainable revenue from its platform.
• Increasing User Acquisitions- RecoBee wanted to improve the user base and for that they wanted to introduce referral rewards programs to tap into new networks and expand your reach beyond your existing customer base.
• Payment Gateway Integration- To enable monetization of the RecoBee app, there was a need for a payment gateway to facilitate in-app purchases for users upgrading from the free tier to the premium tier.
• Personalized Recommendation & Analytics- To enhance user experience, increase engagement and retention, and drive higher conversion rates, the app needed to implement a tailored content feed suggesting what to watch next, and a profile analytics section based on user behavior.

Solutions 

Syed Jamal, founder of the RecoBee app, collaborated with Auriga IT to enhance user experience by redesigning the UI and integrating various functionalities, including payment processing, app monetization, weekly content lists, profile analytics, referral programs, and more. This strategic initiative aims to optimize the app’s ROI, expand user reach, and establish a comprehensive platform for binge-watchers worldwide.

• Integrated Monetization Models- We’ve introduced a premium subscription option where users can enjoy an ad-free environment, unlimited community creation, and the ability to curate extensive watchlists. For the free version, we integrated Ads to support the platform’s ongoing development and enhancement.

• Referral Program & Advanced Filters – We integrated a referral program using deep links that lets users earn exciting bonuses simply by sharing their unique links. Plus, we added enhanced filters, allowing users to search by genre, mood, director, and more!

• Integrated Payment Gateway- We integrated a Razorpay-powered payment gateway, allowing users to upgrade to a premium binge-watching experience with in-app payments. Users can choose their preferred payment method and unlock exclusive features for an elevated entertainment journey.

• Weekly Recommendations- We integrated a dynamic system wherein users receive a personalized weekly watchlist feed tailored to their viewing habits and preferences. This feed comprises new releases, hidden gems, and timeless classics, ensuring an engaging selection that resonates with your interests.

• Upcoming Movies- Find your next Favorite film! Our new section features curated timelines of upcoming releases, filterable by genre and content type. Plus, revisit your movie history with a timeline of past viewings.

• Communities for Every Taste- We added a community section where users can create or join groups dedicated to their Favorite genres, directors, or eras, and connect with fellow movie lovers.

• Personal Analytics- Users can track your movie journey and discover personalized recommendations in our new profile analytics section. View your watch history, reviews, lists, followers, and a year-over-year summary of your movie activity.

• Clips Section- We added a new Clips section where users can dive into detailed reviews and watch bite-sized video clips from other movie and TV fans, all designed to help you find your next obsession.

• Instant Share- We added a flow that allowed users to instantly share reviews, clips, communities, lists, and profiles with a single tap.

Project Outcomes

• The app’s impressive near-perfect 5-star rating on the App Store and stellar 4.4 stars on the Google Play Store.
• In April 2024, RecoBee had amassed over 1,000 user reviews and attracted 55+ film critics to its vibrant community.
• Surging in popularity, RecoBee boasts a user base exceeding 15,000 and counting.
• Innovative features and personalized experiences drove increased user engagement, retention, and revenue.