From Courtside to Cloud: Reshaping Sports Coaching with Mobile Technology

The Machaxi story of ‘The Founder’

Machaxi is a sports & fitness tech start-up established in 2019 to bring Academies, Players, Parents, and Coaches together in India. CO-Founder Tushar Raj is a sports enthusiast, and his passion for sports led him to establish a sports academy in Bangalore. Tushar’s background as a strong badminton player and his experience in the sports industry as a player, coach, academy owner, and parent allowed him to understand the pain points of players, coaches, and parents. 

The Challenge

With the expansion of its sports centers and coaching staff, Machaxi’s multi-tiered structure evolved, creating opportunities to optimize efficiency, communication, and the overall coaching experience. This evolution was driven by:

• Complex Coaching Hierarchy: Machaxi’s structure involved multiple tiers, including Central Business Units (CBU), Central Technical Units (CTU), Head Coaches, and Junior Coaches, making communication and coordination difficult.
• Disparate Systems: Managing curriculum, player assignments, coach performance, and feedback across different levels relied on manual processes and disconnected systems.
• Lack of Centralized Control: CBU and CTU lacked a unified platform for overseeing operations, assigning coaches, and monitoring performance effectively.
• Limited Player Customization: Athletes had limited ability to tailor their training plans to their specific needs and skill levels.
• Need for Data-Driven Insights: Machaxi lacked a system for gathering and analyzing data on player progress and coaching effectiveness.

The Solution – A Powerful, User-Centric Mobile Coaching Platform

Auriga IT partnered with Machaxi to develop a comprehensive Coach mobile application designed to address these challenges and revolutionize their coaching operations. 

Key Features Developed:

• Hierarchical Role-Based Access:
  • CBU & CTU (Admin): Centralized control over curriculum development, coach and player management, reward point allocation, and direct visibility into coach feedback (including coach names).
  • Head Coaches: Oversight and management of Junior Coaches, facilitating streamlined communication and consistent coaching delivery.
  • Junior Coaches: Access to Machaxi’s advanced curriculum, player profiles, attendance tracking, performance metrics, trial management tools, and an anonymous player feedback system.

• Centralized Curriculum Management: A digital library of training plans, drills, and educational resources, accessible to all coaches.
• Dynamic Player Management:
  • Detailed player profiles with skill-level categorization (e.g., Beginner, Advanced).
  • Automated player-coach assignment by CBU and CTU.
  • In-app tools for tracking player attendance and performance.
• Personalized Training Plans: Players can customize their training plans within the app, adapting them to their individual needs and goals.
• Performance Assessment Tools: Streamlined interface for coaches to input player scores across various assessment categories (as seen in the provided image).
• Gamified Reward System: CBU and CTU can incentivize coach performance through a configurable point allocation system.
• Intuitive UX/UI Design: Auriga IT prioritized a clean, user-friendly interface, ensuring ease of navigation and adoption for all user roles.

Project Outcome

For Admins (CBU/CTU):

• Unified workflows, enhanced collaboration, boosted coach performance through gamification, and significantly improved player training

For Coaches:

• The app streamlined coaches’ workflow and collaboration via digital resources, player data, and communication tools.

For Players:

• Players benefited from significantly improved, personalized coaching, including anonymous feedback channels.