Fooza Foods
Crafting a Streamlined Platform for Ordering Food & Drinks
- Product Design
- Product Engineering
Kapil Lohia, a seasoned 30-year software industry executive, has ventured into the food and liquor delivery market in Kolkata, with intentions to expand to Tier 1 and Tier 2 Indian cities. He partnered with Auriga IT to create an affordable, socially responsible, and hyper-local “pod” model for delivering food and curated liquors through.
Overview
The Online Food Delivery market in India is projected to reach a revenue of US$33.36bn in 2023. Furthermore, it is expected to show an impressive annual growth rate (CAGR 2023-2027) of 21.78%.
Aiming to capitalize on the growing market, Kapil Lohia, a seasoned executive with 30 years in the software industry, who excels in product management, engineering, and strategic planning tapped into the food and liquor delivery market in Kolkata, with plans to expand to Tier 1 and Tier 2 Indian cities using a socially responsible, low-cost, and ultra-local “pod” model. To achieve this, he collaborated with Auriga IT to design and develop an intuitive food delivery app capable of safely delivering delicious food and curated liquors directly to customers’ doorsteps.
Discover
We identified different user groups which include Restaurant partners, Delivery partners and Customers
Wireframes
We prioritized delivering a user-friendly and straightforward experience to our customers, restaurant partners and delivery partners. We achieved this by designing simplified workflows for each user category through our wireframes.
Design guide
Design
We prioritized delivering a user-friendly and straightforward experience to our customers, restaurant partners and delivery partners. We achieved this by designing simplified workflows for each user category through our wireframes.
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