How We Are Building a Chatbot That Helps You Design Your Own Jewelry

Client Overview

Founded in 2005 by Ankur and Aditi Daga—backed by a 300-year gemstone legacy—Angara is a D2C, vertically integrated jeweler that controls everything from sourcing stones to crafting final pieces. While its online customization tools are robust, the brand saw a gap: customers still missed the one-to-one guidance of an in-store expert.

The Challenge: Too Many Choices, Not Enough Help

Imagine wanting to buy the most important ring of your life, but feeling like you need to be a gem expert to do it. That was the problem many of Angara’s customers faced. They knew the feeling they wanted the ring to have—maybe “timeless,” “adventurous,” or “delicate”—but they didn’t know the technical words to find it.

This gap between emotion and technology often led to:

• Confusion: Customers felt overwhelmed by thousands of ring options.
• Frustration: Trying to match their vision to website filters was difficult.
• Doubt: Without expert guidance, they were afraid of making an expensive mistake.

The Solution: A Personal Jeweler, Available 24/7

Auriga IT built an AI assistant that changes the conversation entirely. It works in a few simple steps:

1. It Starts With Your Love Story Instead of showing you a generic catalog, the AI assistant begins with a simple invitation: “Tell me your story.” You can chat with it like a person, sharing details about how you met and what makes your partner unique.
2. It Creates Your Ring’s “Personality Profile” As you talk, the AI cleverly identifies the key themes and feelings of your relationship. It uses these ideas—like “strength,” “elegance,” or “a love for nature”—to build a unique profile for the kind of ring that would be a perfect fit.
3. You Swipe Through a Personal Catalog Based on your story, the AI presents a curated collection of rings in an easy-to-use format. You simply swipe right on the designs you like and swipe left on those you don’t. This quick, visual feedback helps the AI instantly learn your style preferences without more conversation.
4. It Becomes Your Design Partner The AI takes your “liked” rings and explains why each one is a great match for your story. For example, it might say, “Since you mentioned your ten-year journey together, I suggest this durable platinum band, which represents strength and lasting love.
5. You Can Customize It Live Found a ring you almost love? Just ask to tweak it. You can say things like, “Show me that in rose gold,” or “Can I see a slightly bigger diamond?” The AI will update the design for you instantly, making you the co-creator of your ring.

Tech view

• Language understanding – OpenAI LLM: Parses plain language into structured design choices.
• Orchestration – LangGraph: Manages multi-step, stateful conversations; remembers preferences and guides to finish.
• Quality & observability – Langfuse: Traces interactions for speed, safety, accuracy, and cost control in beta.
• Runtime – Python + FastAPI: Production-ready APIs, sessions, and integrations.

Internally, our mapping layer RingDNA translates feelings and cues (vintage, delicate, ocean-blue, low-profile) into concrete attributes (halo vs. bezel, prong count, head height, shank profile, metal palette).

90-Second Micro-Journey: Designing a Ring with Angara’s AI Assistant

(0-5 seconds) Welcome & Introduction

• AI Assistant: “Welcome to Angara! I’m your personal ring design assistant. I’m here to help you create a truly special ring that tells your unique love story. Ready to begin?”
• User: “Yes, absolutely! We’re looking for an engagement ring.”

(5-25 seconds) Sharing the Love Story

• AI Assistant: “Wonderful! To start, tell me a little bit about your love story. How did you two meet, or what’s a special memory you share?”
• User: “We met hiking in the Dolomites. It was a complete accident, but we ended up spending the whole trip together, laughing and exploring. She’s so adventurous and loves nature.”

(25-45 seconds) AI Creates Profile & Presents Initial Swipes

AI Assistant: “That’s a beautiful story! ‘Adventurous’ and ‘love for nature’ – I’ve noted those themes. Based on this, I’ve curated a few ring styles for you. Take a look and swipe right on what catches your eye, and left on what doesn’t. No pressure, just go with your gut!